Hi, I’m Judy.
I’m the creator behind NAJ Themes, the founder of Moonlit Hub, and the woman responsible for Nobody Asked Judy—which should probably tell you something about my willingness to have an opinion whether anyone requested one or not.
I’ve been building websites and digital projects since 1998. I’m self-taught, relentlessly curious, and still approach development much the same way I did when I started:
What happens if I do this?
Sometimes the answer is, “Oh, shit.” That is usually followed by, “Okay. How do I fix it?”
That cycle—imagine it, build it, break it, fix it, and make it better—is how I’ve learned nearly everything I know.
What I’m building now
NAJ Themes now focuses primarily on practical WordPress plugins, with the occasional theme when I have something genuinely useful and different to offer.
Analytics Whatnot is the first released plugin. It brings understandable analytics, campaign insights, performance reports, conversion tracking, and setup guidance into the WordPress dashboard without burying people in unnecessary clutter.
WhatKnots by NAJ Themes is the flexible WordPress theme currently being prepared for public release. It grew from my own frustration with themes that look promising until you discover that the feature you need is locked away, difficult to find, or dependent on something else.
I build for the people who have to use it.
I love what technology can do. I am considerably less impressed by technology that makes people feel stupid.
If someone has to search for a technical term just to understand what a button does, I would rather change the label. If an important setting is buried somewhere nobody would reasonably think to look, I would rather move it. If something takes six steps and I can make it take two, I want two.
You should not have to become a WordPress developer just to manage your WordPress website.
Accessibility became personal.
As my eyesight has worsened, I have become much more aware of the difference between something technically existing on a screen and something actually being comfortable to use.
Tiny text is not helpful. Faint text is not elegant when you cannot read it. Mystery icons are not useful when you cannot tell what they mean. An interface is not user-friendly simply because the person who designed it knows where everything is.
I need larger, heavier, clearer interfaces myself. That experience shapes what I build and how I test it. Can people find it? Can they read it? Can they understand what it is asking them to do? Can they change their minds without destroying everything?
Accessibility is not a box I expect to check once. It is an ongoing effort to make each release usable by as many people as I reasonably can.
AI is part of my toolbox.
I believe in being transparent about that. I use AI extensively to work through code, troubleshoot, research solutions, organize ideas, explore possibilities, create graphics, catch problems, and turn what I can envision into something I can test. It also helps me catch details my eyes may miss.
AI does not decide what NAJ Themes should be. I do. I decide what gets built, how it should work, what gets rejected, and what needs another round. Technology has always been a tool. This is simply another one—a particularly talkative one.
This is mission-driven work.
I am building NAJ Themes for small businesses, bloggers, artists, nonprofit volunteers, independent creators, first-time site owners, and anyone with a good idea who does not have an enormous budget or a degree in WordPress terminology.
The goal is not to produce the longest possible feature list or lock the most useful parts behind a paywall. The goal is to create focused tools that solve real problems and respect the people using them.
I hope this work lasts beyond me: improving as technology changes while keeping the basic promise intact—useful WordPress tools made for real people.
And I’m still learning.
I have been doing web work for a very long time, but I am not going to pretend I know everything. Technology changes too quickly for that. There will always be another problem, another better way to do something, and another moment when I ask:
Wait… can we do that?
That is the fun part. I do not need to already know the answer. I need to be willing to figure it out.
I’ve been doing that since 1998, and apparently I’m not finished yet.
Want the story behind NAJ Themes?
There is a reason this project exists—and, naturally, the explanation needed its own page.